Supritha
Shreyas.
Human–AI Interaction
I build research programs from 0→1 and run them solo at C-suite level.
Seven years turning behavioral complexity into product decisions that move revenue.
Four studies.
Real business impact.
De-Risking the 2026 Monetization Roadmap
A mixed-methods program that surfaced the “Infrastructure Paradox”, power users wanted more control but couldn't articulate where. The findings reframed the tiering strategy and reset the 2026 product roadmap.
Read the case study →Humanizing AI Usability Testing
Redesigned how the team validated AI features. 9 of 10 participants preferred the collaborative-AI flow, pushing product strategy away from full automation and toward human-in-the-loop augmentation.
Read the case study →Unlocking Conversion through Conjoint
Used conjoint analysis to price and bundle three enrollment decision points. Resulting lifts of +33%, +9%, and +100%, each tied to a distinct trade-off model that informed downstream pricing strategy.
Read the case study →Transactional to Trusted
Foundational research that surfaced a dual mental model, users approached the product transactionally but only retained when the relationship became trust-based. Directly shaped the company's multi-year roadmap.
Read the case study →What leaders say.
Supritha is not only an excellent researcher, she is a strong leader and skilled collaborator who elevates every initiative she is part of.
She strikes the rare balance of being both a strategic thinker and a hands-on problem solver. Any team would be lucky to have her.
What always stood out was her thoughtfulness. The kind of person you can trust to get things right and push the work further.
Have a challenge
that needs untangling?
I help teams build with clarity, empathy, and confidence.